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Victoria targeting ‘global leader’ status for Crown Melbourne with harm reduction measures

April 3, 2023

The government of Victoria, the second most populous state of Australia, has introduced new safer gambling policies, including nationally-adopted messaging but also some specific measures focused on the Crown Melbourne casino. Melissa Horne, the state’s Minister for Casino, Gaming and Liquor Regulation, detailed that Victorian licence holders will have to replace the ‘gamble responsibly’ tagline in their advertising with some …

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