Kindred has donated its branding space on Middlesbrough FC’s first team shirts to the MFC Foundation logo for this weekend’s match against Rotherham. As the Championship club’s principal sponsor, Kindred supports the move as part of the club’s ‘Foundation Weekend’ in removing its Unibet branding for the cause. The initiative aims to highlight the Foundation’s ‘life-changing work’ for participants of …
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Unibet branding spot donated at Middlesbrough FC in charitable push
Kindred Group, a main sponsor of Middlesbrough FC, is donating its front of shirt branding space to the MFC Foundation. In the aim to draw attention to the work of the Foundation within the local community, as well as how people in the area can access its projects and services, the operator is replacing its usual Unibet logo. As the principal …
Read More »TLCBet renews Asia-focused partnership with Sevilla FC
TLCBet has moved to strengthen its sports focused marketing operations, TLCBet has renewed its agreement with Sevilla FC. The contract extension will see the online sports betting operator continue to serve as the Asian betting partner of the LaLiga football club, with fan engagement for Sevilla in the region playing a role in the partnership. Under the terms of the …
Read More »Kindred Group aligns with Middlesbrough FC in community initiative
Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …
Read More »Insider Sport: On The Ball – Ongoing civil unrest sees Copa moved from Chile
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the Copa Libertadores move, Eintracht Frankfurt’s digital expansion and Middlesborough’s support of Responsible Gambling Week 2019. Chilean unrest sees Copa Libertadores final moved to Peru Conembol, the governing body for South American football, …
Read More »Championship hopefuls and 32Red show support for Responsible Gambling Week
Championship promotion hopefuls Middlesbrough FC and principal partner 32Red are getting behind next month’s Responsible Gambling Week. The club has become the first the English Football League side to sign up to the cross-industry initiative, with both partys emphasising that they are “keen to show their support in delivering the message”. The show of support comes after the pair unveiled …
Read More »Coral extends partnership with Middlesbrough
Middlesbrough Football Club has welcomed back Coral as it official partner for the next three seasons. This new partnership has been formed off the back of a number of successful commercial activities carried out by the club and Coral last season. Coral has agreed to provide betting services at The Riverside Stadium on every match-day. The service will allow anyone …
Read More »Tempobet partners with Middlesbrough FC
Online sportsbook Tempobet has penned a deal to become an Official Betting Partner of newly-promoted Middlesbrough Football Club. This is the latest in a line of club partnerships Tempobet has agreed this summer and it follows on from deals with Burton Albion, Man City, Barcelona and Real Madrid. Brazilian superstar Roberto Carlos also became an ambassador for the bookmaker. This particular …
Read More »TLCBET expands UK profile with BORO betting partnership
Asian-focused online betting operator TLCBET has been announced as official betting partner of Middlesbrough FC for Premier League season 2016/17. TLCBET marketing confirmed its ‘Boro’ betting partnership ahead of this weekend’s start of the English Premier League, as newly promoted Middlesbrough take on Stoke City. The betting partnership will see TLCBET promoted throughout Middlesbrough’s Riverside Stadium (capacity – 34,000), and …
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