Tag Archives: michal kopec

Acquisitions strengthen Better Collective’s home market stance

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Better Collective has detailed the acquisition of Danish affiliate activities from Xperten Ltd and Xpert Ltd, including the SpilXperten brand, continuing the company’s long-term strategy. Stating a preference to build strong relationships within regulated and established European markets, the firm states that the acquisitions strengthens its place as “leading iGaming affiliate” and “market leader” within its home nation. Søren Kristensen, …

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Biggest ever Betting on Football takes on truly international agenda

BOF - international

It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …

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Better Collective strengthens Nordic muscle with PAOU Finland acquisition

Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …

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Better Collective reaches STS affiliate agreement

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Polish bookmaker STS has signed an affiliate contract with Better Collective, allowing the firm to strengthen its presence on numerous “crucial” websites, in addition to continuing a strategic targeting strategy of its “profiled range of recipients.” The news comes following sports betting affiliate Better Collective extending its presence in the regulated Polish market, after the acquisition of Goal.pl Group and …

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Assessing the prospect of regulatory backlash at Betting on Football

This year’s Betting on Football (20-23 March) will assess the prospect of a regulatory backlash as established betting jurisdictions start to push back on the industry. ‘Is there a backlash coming?’ will be held as part of the Leadership track, which takes place on the second full day at Stamford Bridge (Thursday 22 March). Speakers include Kindred Group CPO Britt …

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Michal Kopec – Better Collective: New Reality…Understanding the affiliate M&A condition

A key stakeholder in industry affiliate Better Collective’s international expansion, Michal Kopec (Head of M&A) details his firm’s significant acquisition activity undertaken this summer. In a changing affiliate landscape, how should leadership stakeholders gauge and value potential affiliate assets. Furthermore, is affiliate M&A fully understood as a marketing expansion vertical. _____________________ SBC: Hi Michal, it’s been a busy period for …

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Better Collective expands German portfolio acquiring WettPortal.com

Seeking to expand its presence within the German online betting market, industry affiliate marketing specialist Better Collective has confirmed that it has agreed to acquire German sports portal WettPortal (WettPortal.com). Increasing its affiliate M&A drive, Copenhagen-based Better Collective continues to target the German online betting market, adding WettPortal to its growing web portfolio which includes the firm’s recent acquisition of …

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BOS – Predicted growth for cricket and golf betting markets

George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …

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Better Collective backs industry recovery from shock EU result

The UK’s EU referendum may have left the bookmaking industry scrambling for position, but Michal Kopec of Better Collective thinks that the industry will soon recover from the shock Brexit result. Michael, who is Senior Business Manager for the company, also commented on the plummeting British pound in the immediate aftermath of the result, and the effect on Gibraltar based operators, who …

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