Tag Archives: Michael Marchal

Home advantage! Betsson underlines its responsibility as SHL journey begins

This weekend sees Betsson debut as the lead sponsor and betting partner of the Svenska Hockey League (SHL), Sweden’s highest tier of professional ice hockey. Secured in 2018, Betsson replaces state gambling monopoly Svenska Spel as the SHL’s main sponsor, undertaking the group’s ‘biggest ever sports sponsorship commitment’. The partnership sees Betsson undertake a number of responsibilities, moving its sponsorship …

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