York Racecourse has renewed its partnership with Sky Bet, keeping the Flutter Entertainment sportsbook brand as a sponsor until 2028. The extension of the contract has also seen its scope expanded, with Sky Bet taking on sponsorship of York’s Ebor Festival, taking place between 17-20 August. The inclusion of the Ebor event into the sponsorship increases the total prize fund …
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Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …
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Sky Betting and Gaming has announced plans to relocate its Leeds office to 4 Wellington Place, a new commercial development in the heart of the city centre. The Flutter Entertainment owned betting operator is one of the largest employers in the city, and plans to consolidate around 1,400 employees in the new offices. Sky Bet employees are currently working from …
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As title sponsor of the English Football League (EFL), Sky Bet has launched its proprietary ‘EFL Rewards’ app driving engagement between football fans and the clubs they follow. Made available through the Apple App Store and Google Play, Sky Bet’s EFL Rewards gives loyal fans the opportunity to win a range of prizes including EFL matchday tickets and signed merchandise. …
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Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …
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