Tag Archives: Mediacom

New Direction…Sky Bet appoints Who Wot Why London as new lead Creative Agency

Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …

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Sky Betting & Gaming hosts first commercial talk in Leeds

Sky Betting & Gaming has held the first in a series of ‘Commercial Talks’, as industry pros took to the floor to share their experience and knowledge to the local product and marketing community in Leeds. On 6 October, over 40 guests spanning product management, design, creative and brand, secured a slot to hear talks from Sky Bet’s Commercial Director …

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Paddy Power Betfair appoints MediaCom & Lucky Generals as lead media agencies

Following April’s news that Paddy Power Betfair (PPB) would seek to merge its media and advertising accounts, following a restructure of its group marketing leadership. UK marketing news source ‘Campaign Live’ today reports that PPB’s merged marketing account will be handled by MediaCom (for PPB planning & buying) and Lucky Generals (for PPB creative strategy). Merging its media assets, MediaCom …

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Paddy Power Betfair seeks to merge advertising accounts

The Irish Independent reports that recently merged Paddy Power Betfair (PPB) will look to cut one of its media agencies. Seeking further corporate alignment between Paddy Power and Betfair assets, PPB governance is reported to want to merge its entire + £40 million advertising account under the control of one lead agency. PPB will review its marketing planning and buying …

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MediaCom wins Betfair £15 million European media account

Betfair has confirmed that it has awarded its £15 million European media planning and buying account to international media agency MediaCom. MedicCom will replace Havas Media Group agency Arena, who declined to re-pitch its services to Betfair, Arena had been lead media planner for Betfair since 2013. Betfair had announced it would conduct a European media planning and buying review …

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