Tag Archives: mcgarrybowen

Sky Bet recruits Roy Keane to promote ‘no nonsense’ betting app

Sky Bet has debuted its new TV spot for its existing ‘Betting Better‘ nationwide campaign featuring former Manchester United and Republic of Ireland captain Roy Keane.  The TV spot developed by London creative advertising agency Who Wot Why sees a ‘no nonsense’ Keane avoid a series of irritating obstacles on his way to a football match.  Launched during this weekend’s FA …

Read More »

New media campaign from Sky Vegas

Sky Vegas, the online casino division of Sky Betting & Gaming, is forging ahead with its ambition to become the UK’s market-leading online casino with a comprehensive redesign of its website and a new advertising campaign, designed to make it stand out in an increasingly crowded marketplace. Implemented across all channels, the main vehicle for the campaign is TV, with …

Read More »

Sky Bet launches new ‘Betting Better’ campaign with mcgarrybowen

Sky Bet has announced the launch of its new betting campaign  “It’s Betting, Better” for the 2015/2016 Premier League football season. The campaign, created by mcgarrybowen, will launch on TV with a series of spots promoting the latest features and offers under the theme of ‘It’s Betting, Better’.  The campaign’s initial focus is on football with Cash Out, In Play, Price …

Read More »

Sky Bet launches “Are You In?” campaign

Sky Bet the sports betting subsidiary of British broadcaster BskyB announced the launch of a new digital and broadcast marketing campaign – “Are You in?” Focusing on the upcoming start of the 2014/2015 English Football  Season (Commencing August 4), the new multi-channel and multi-content marketing campaign will feature Sky Sports News presenters Jim White and Natalie Sawyer. The campaign was …

Read More »

Sky Bet selects mcgarrybowen as new creative lead agency

Sky Betting and Gaming has appointed mcgarrybowen as its new creative marketing agency, as the operator seeks to bring in new marketing and branding initiatives for its online gambling portfolio. International marketing agency mcgarrybowen , with offices in New York, Chicago and London, won a three way pitch, against Brothers and Sisters and FCB Inferno last April. Sky Betting and …

Read More »