Sky Sports Racing and The Racing Partnership (TRP) have secured a ‘significant’ agreement with Newbury Racecourse. Under the terms of the five-year partnership , all of Newbury’s 29 annual race meetings will be broadcast on Sky Sports Racing, adding a portfolio of prominent fixtures across both Flat and Jump to the broadcaster’s schedule from January 2024. Among those are the …
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The British Horseracing Authority (BHA) has partnered with Sky Sports Racing to launch its new ‘Step on Track’ education and careers programme. Targeting 16-to-19-year-olds over the course of half-term (26-30 October), Sky Sports Racing will host a series of Zoom sessions involving prominent racing figures discussing their careers, education and personal journeys within horseracing. ‘Step on Track’ is the newest …
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Ascot Racecourse has extended its agreement with Sky Sports Racing and Attheraces.com which will cover all of Ascot’s 25 annual fixtures until at least 2024. The extended agreement, which was initially signed in March 2019, covers non-terrestrial television in the UK and Ireland. At The Races will continue to manage licensing and distribution of Ascot races for live streaming to …
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Flutter Entertainment has significantly elevated its racing offering by announcing a new deal with Arena Racing Company (ARC), The Racing Partnership (TRP) and At The Races (ATR). The lucrative multi-year rights deal will strengthen all elements of Flutter’s global racing business including UK retail and online, as well as its operations in the US and Australia. Peter Jackson, CEO of Flutter …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This second edition looks at February and more specifically at the data breakdown behind sports betting, the evolution of SIS’ product to meet the needs of bettors, Sky Racing’s first month of operation, and Optima’s …
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In an interview with SBC’s Insider Sport, At The Races Chief Executive Matthew Imi has stated he is ‘very pleased’ with Sky Racing’s level of coverage as it approaches the completion of its first full broadcasting year Having launched on 1 January of this year, Sky Racing took Sky’s dedicated sports channel tally up to 11 and has since been broadcasting …
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Betfred has inked a multi-year turnover based streaming and data deal with At The Races (ATR), which will allow both parties to work aside one another to deliver digital content innovation. The agreement, set to start in January 2020, will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across …
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Demonstrating its commitment to North American racing, Sky Sports Racing has secured two multi-year partnerships with New York Racing Association (NYRA) and Woodbine Entertainment Group. The two new agreements will see the broadcaster acquire the exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses Matthew Imi, Chief Executive of At The Races, …
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Racing content and data provider SIS (Sports Information Services) and At the Races (ATR) have both signed an exclusive media rights deal with Ascot Racecourse, which will allow racing coverage from Ascot to be broadcast internationally. Both SIS and ATR have been granted exclusive media rights for sports betting purposes, as well as for display across licensed betting premises within …
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On 1 January of this year, Sky UK launched its new channel, Sky Racing , which took Sky’s dedicated sports channel tally up to 11, has been broadcasting race fixtures from both the UK and around the world. It has been headed by the long term At the Races chief executive, Matthew Imi. SBC caught up with Imi to discuss how Sky …
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