Tag Archives: Matthew Imi

Ascot adds three-year extension to Sky Sports Racing deal

Ascot Racecourse has extended its agreement with Sky Sports Racing and Attheraces.com which will cover all of Ascot’s 25 annual fixtures until at least 2024. The extended agreement, which was initially signed in March 2019, covers non-terrestrial television in the UK and Ireland. At The Races will continue to manage licensing and distribution of Ascot races for live streaming to …

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Flutter elevates racing commitment with new commercial rights deal

Flutter Entertainment has significantly elevated its racing offering by announcing a new deal with Arena Racing Company (ARC), The Racing Partnership (TRP) and At The Races (ATR). The lucrative multi-year rights deal will strengthen all elements of Flutter’s global racing business including UK retail and online, as well as its operations in the US and Australia. Peter Jackson, CEO of Flutter …

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SBC’s Year In Review: February 2019’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This second edition looks at February and more specifically at the data breakdown behind sports betting, the evolution of SIS’ product to meet the needs of bettors, Sky Racing’s first month of operation, and Optima’s …

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Imi ‘pleased’ as Sky Racing approaches broadcasting anniversary

In an interview with SBC’s Insider Sport, At The Races Chief Executive Matthew Imi has stated he is ‘very pleased’ with Sky Racing’s level of coverage as it approaches the completion of its first full broadcasting year Having launched on 1 January of this year, Sky Racing took Sky’s dedicated sports channel tally up to 11 and has since been broadcasting …

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Betfred signs streaming and data deal with At the Races

Betfred has inked a multi-year turnover based streaming and data deal with At The Races (ATR), which will allow both parties to work aside one another to deliver digital content innovation. The agreement, set to start in January 2020, will cover the delivery of streaming and raceday data, which ATR sells as a licensee for its racecourse rights holders across …

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Sky Sports Racing secures NYRA and Woodbine partnerships

Demonstrating its commitment to North American racing, Sky Sports Racing has secured two multi-year partnerships with New York Racing Association (NYRA) and Woodbine Entertainment Group.  The two new agreements will see the broadcaster acquire the exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses  Matthew Imi, Chief Executive of At The Races, …

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SIS and ATR granted exclusive media rights deal with Ascot

Racing content and data provider SIS (Sports Information Services) and At the Races (ATR) have both signed an exclusive media rights deal with Ascot Racecourse, which will allow racing coverage from Ascot to be broadcast internationally. Both SIS and ATR have been granted exclusive media rights for sports betting purposes, as well as for display across licensed betting premises within …

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Matthew Imi: Sky Racing – The first month and adapting to industry challenges

On 1 January of this year, Sky UK launched its new channel, Sky Racing , which took Sky’s dedicated sports channel tally up to 11, has been broadcasting race fixtures from both the UK and around the world. It has been headed by the long term At the Races chief executive, Matthew Imi. SBC caught up with Imi to discuss how Sky …

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Year in Review: Racing’s broadcasting rejuvenation

Racing has once again seen a variety of changes throughout 2018, with new partnerships being forged as well as betting operators offering to showcase more fixtures across a wider range of race meetings. 2018 saw Sports Information Services (SIS) unveil a partnership with Unibet, which allowed it to deliver horse racing and greyhound racing’s live pictures and data from domestic and …

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Matthew Imi – Sky Sports Racing will deliver new prospects for horseracing

Hosting a special press briefing at its headquarters in Osterley, Sky UK has presented its ‘Sky Sports Racing’ broadcast team seeking to ‘deliver the strongest vehicle promoting the sport of horseracing’. Last May, Sky UK  announced that it would rebrand and revamp its At The Races horseracing media subsidiary, moving to launch Sky Sports Racing as its eleventh dedicated sports …

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