The chairman of Bede Gaming, Joe Saumarez Smith stated that the reason cricket hasn’t broken into the mainstream as a betting product is down to it being ‘extremely difficult to price.’ Smith said: “I’m very much of the view that cricket is a fantastic betting game, if you go to an Indian cricket ground you’re surrounded by people all betting …
Read More »
After Sky’s controversial decision to terminate its affiliate programme, it’s unsurprising that the subject of affiliates was discussed in great depth at this year’s Betting on Sports conference. Jesper Soegaard, CEO, Better Collective described Sky Bet’s decision as a ‘big move, that they could have handled better.’ Soegaard added that: “Cooperation between operators and affiliates is something we need to tie …
Read More »
A quartet of ‘Super Affiliates’ will be at Betting on Sports 2017 to discuss how the affiliate sector has become a primary gatekeeper for operators seeking new business. The day one ‘Leaders in Betting’ track session at #boscon2017 features four experts in ‘Navigating the new business landscape’, from XL Media CEO Ory Weihs to Better Collective CEO Jesper Soegaard, Clever …
Read More »
Ahead of Betting on Sports 2017 (12-15 September), Bookies.com Managing Director Matthew Glazier, part of the ‘Super Affiliates’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where betting can work together more closely with sport and what sports partnership has stood out over the last 12 months. SBC: Why is it …
Read More »
Matthew Glazier of bookies.com looks ahead to next summer’s World Cup extravaganza in Russia, which promises to be typically record-breaking. Aside from an Under-21 European Championship and the glorified group of friendly matches that comprised the Confederations Cup, there wasn’t a lot of football played during the summer of 2017, although at least the latter tournament whetted the appetite for …
Read More »
SBC News Voice of the Sports Betting Industry