William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season. The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …
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DAZN nears discounted buyout of BT Sport
DAZN is nearing its objective to acquire BT Sport, with the aim to become a major sports broadcaster within the UK, showcasing Premier League and UEFA Champions League matches. Citing sources ‘familiar with the matter’, Reuters reports that DAZN is finalising a deal in the region of $800 million (£580m) to acquire BT Sport, the network that has challenged Sky …
Read More »DAZN appoints Ian Turnbull to oversee sports betting operations
Subscription sports streaming service DAZN has appointed former Entain executive Ian Turnbull as its new EVP of Betting and Gaming, as the firm looks to increase its engagement with the sector. Turnbull’s career in the betting and gaming space saw him work as Microgaming’s Services Director, and most prominently as Head of B2B at Entain – prior to its rebrand …
Read More »Dafabet acquires third sponsorship of Matchroom’s World Pool Masters
Dafabet has enhanced its sports branding and marketing via an agreement with Matchroom Sports, acquiring for the title sponsorship to the World Pool Masters for the third time. The operator had previously sponsored the tournament – due to take place between 22 and 25 May in Gibraltar and broadcast on Sky Sports, DAZN and Matchroom Live – in 2017 and …
Read More »Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal
Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …
Read More »Eddie Hearn to replace OBE winning father as Matchroom Chairman
Eddie Hearn has stepped up to the position of Group Chairman of Matchroom Sport, replacing his father Barry Hearn OBE, who will move into an advisory position as President of the Group. Announced at Sheffield’s Crucible Theatre during the Betfred World Championship snooker tournament, Eddie Hearn’s ascent to the top position at Matchroom will see him coordinate the group’s various …
Read More »Dana Strong takes the lead as new Sky CEO
Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …
Read More »MansionBet sponsors Matchroom Boxing hot UK prospects
Gibraltar-based online betting group MansionBet has announced its official sponsorship of unbeaten British boxing prospects Anthony Fowler and Jordan Gill. The sportsbook’s branding will make its first appearance as a sponsor on 2 March as Gill faces Emmanuel Dominguez for the vacant WBA International Featherweight title – followed by the highly anticipated all British affair on 30 March, when Anthony …
Read More »Ciao! Matchroom Boxing launches Italian property with DAZN & OPI Since 82
Matchroom Boxing and digital broadcasting OTT partner DAZN have expanded their European profiles confirming that they have entered a strategic partnership with Italian boxing promoter OPI Since 82. The combined parties will work together to ‘bring top-flight boxing back to fight fans in Italy’ under the newly formed Matchroom Boxing Italia domain. The partnership aims to host eight marquee boxing events …
Read More »Matchroom & Perform seek to land ‘US KO’ with $1 billion DAZN partnership
A blockbuster exclusive $1bn United States boxing streaming partnership aims to engage a new generation of fight enthusiasts, as well as reigniting current fans passions for the sport. The bumper eight-year deal, between Matchroom Boxing and Perform Group, will see some of boxing’s biggest stars feature over 16 bouts staged in various venues across America. Set to streamed upon the …
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