Tag Archives: Martina Åkerlund

Interwetten drives player conversion with Triggy collaboration

SBC News Interwetten drives player conversion with Triggy collaboration

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten. By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion. “We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, CEO of Triggy. “The additional …

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Martina Åkerlund, Triggy: Changing digital consumption and US expansion

SBC News Martina Åkerlund, Triggy: Changing digital consumption and US expansion

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

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Triggy partners with 2mee for instant human hologram messaging system

Triggy partners with 2mee for instant human hologram messaging system

Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human Hologram messaging system, as an …

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Triggy teams up with Better Collective for live-score app launch

Triggy has secured a new partnership with Better Collective which will see the duo provide mobile apps across a range of markets.

Triggy has secured a new partnership with Better Collective which will see the duo provide mobile apps across a range of markets.  The first app to be launched via the collaboration with Better Collective is a standalone native live-score app that connects live-score, sports statistics and user insights – all of which will help drive user engagement. “We are truly …

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Triggy boosts engagement with LeoAlerts American football addition

Triggy boosts US engagement with LeoAlerts American football addition

Triggy has strengthened its US market offering with the addition of American football to the LeoAlerts live score app from LeoVegas. Lauded by Triggy as a ‘milestone’ for the company, it will allow LeoAlerts users to get personalised push notifications and ‘NextBets’ for their favoured games and teams. NextBets comes with a ‘Trigger’ functionality where you can set alerts for …

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Time for growth: Triggy’s new CEO, data and the US market

SBC News Time for growth: Triggy’s new CEO, data and the US market

SBC sat down with Triggy’s new CEO Martina Åkerlund and co-founder Björn Nilsson to discuss what the future holds for Åkerlund in her new role, as well as how her previous experience in the banking industry will influence her leadership especially when Triggy is expanding and entering the US market. SBC: Firstly, congratulations on the new role! Why did you …

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Martina Åkerlund to lead Triggy as new CEO

SBC News Martina Åkerlund to lead Triggy as new CEO

Triggy AB has strengthened its senior leadership team after confirming that Martina Åkerlund will lead the company as its new CEO. Confirming Åkerlund’s appointment, Triggy lauded her wealth of experience in leadership positions, having amassed more than 20 years of leadership experience from predominantly the banking and finance industries. Celebrating the new appointment, Åkerlund said: “I’m super excited to have …

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