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Betsafe takes the ‘No Bull$H1t’ approach with new European advertising campaign

August 17, 2015

Bucking the trend of promoting cashback and deposit offers, European sports betting operator Betsafe (Betsson AB subsidiary), has launched its latest European multi-content advertising campaign titled “No Bullshit Betting”. Betsafe marketing has revealed that it wanted to implement an ‘honest’ message to its audience, following research that revealed that consumers felt patronised by the majority of bookmaker advertising messages. The …

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