Genius Sports has launched a new omnichannel marketing tool to provide brands with an optimised strategy to retain and grow their existing audiences. The FANHub platform utilises Genius Sports’ 20-year experience with data collection, together with the major business partnerships it has built with some of the largest sports leagues in the world, including the NFL and the NCAA. Josh …
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Genius Sports empowers sports marketing compliance with FanHub ID
Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID. The product utilities online and offline data signals and AI technology to create fan-based profiles. The target market for the product are marketers and content owners, who Genius states can use FanHub ID to ‘reach and measure’ sports audiences ‘at scale’. …
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