Tag Archives: Manny Puentes

Genius Sports empowers sports marketing compliance with FanHub ID

SBC News Genius Sports empowers sports marketing compliance with FanHub ID

Genius Sports has made its latest move in the sports fan engagement space by launching a privacy-compliant identification solution, FanHub ID. The product utilities online and offline data signals and AI technology to create fan-based profiles. The target market for the product are marketers and content owners, who Genius states can use FanHub ID to ‘reach and measure’ sports audiences ‘at scale’. …

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