Tag Archives: Managed Brand Protection

The ‘circle of control’: Protecting your brand traffic from the ‘piggybackers’


Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …

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