Magnus Carlsen Archives

Grandmaster Carlsen leads Team Kindred at the FIDE Corporate Chess Championship

February 19, 2021

Chess Grandmaster Magnus Carlsen will represent ‘Team Kindred’ at the inaugural edition of the ‘FIDE Online World Corporate Chess Championships’. This weekend (19-21 February), world chess governing body FIDE will host its first corporate championships with a reported 288 company teams registered, as 1,467 players compete to win the online rapid chess tournament. Kindred Group has confirmed its tournament participation …

Unibet signs ‘Mozart of Chess’ Magnus Carlsen as brand ambassador

February 3, 2020

Unibet, the flagship European sportsbook property of Kindred Group Plc, has signed Chess Grandmaster Magnus Carlsen as a ‘Global Brand Ambassador’. Carlsen has joined the bookmaker’s stable of sporting figureheads to promote fair play and responsible gambling. Nicknamed the ‘Mozart of Chess’, Carlsen – a Grandmaster since the age of 13 – has reigned in all formats of the game …

Unibet ‘chess proposition’ triggers Norway drama

June 13, 2019

A potential tie-up between Norges Sjakkforbund (NSF) – Norway’s Chess Federation – and online bookmaker Unibet may turn into a political showdown for multiple national stakeholders. Norwegian media reports that NSF has been approached by Kindred Group Plc’s flagship sportsbook property Unibet, offering the federation a NOK 50 million (€5m) partnership – Norwegian Chess’ biggest ever sponsorship. Reacting to the news, …

Unibet hails enthralling FIDE World Chess showdown

November 30, 2018

The unprecedented success of this November’s Fide World Chess Championship match between Norway’s Magnus Carlsen vs American Fabiano Caruana – has been branded as one of Unibet’s most successful sports sponsorships. Following 51-hours of play featuring 12 drawn matches, FIDE’s London event has been labelled by chess aficionados as the sport’s ‘tour de force’, rivalling the all-time classic matches of …

Unibet secures ‘opening move’ sponsoring FIDE World Chess London 2018

August 8, 2018

Kindred Group Plc European sports betting subsidiary Unibet has broadened its sponsorship portfolio confirming that it has become the official betting partner to the ‘FIDE World Chess Championship Match’ (London 9-28 November). The bookmaker confirms a ‘ground-breaking deal’ with principal organiser World Chess, becoming the first betting partner of a FIDE syndicated event. World Chess expects a sell-out crowd for …

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Tag Archives: Magnus Carlsen

Grandmaster Carlsen leads Team Kindred at the FIDE Corporate Chess Championship

Unibet signs ‘Mozart of Chess’ Magnus Carlsen as brand ambassador

Unibet ‘chess proposition’ triggers Norway drama

Unibet hails enthralling FIDE World Chess showdown

Unibet secures ‘opening move’ sponsoring FIDE World Chess London 2018

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