BETBY checkmates competition with Magnus Carlsen as ambassador

BETBY has revealed that chess champion Magnus Carlsen has been appointed as brand ambassador. 

According to the company, Carlsen – a five-time World Chess Champion celebrated for his skills and decision-making abilities – will take the sports betting supplier’s commitment to innovation and excellence ‘to the next level’. 

Leonid Pertsovskiy, Chief Executive Officer of BETBY, commented: “We are absolutely thrilled to welcome an iconic figure like Magnus Carlsen to the BETBY family. His legacy in chess, alongside his passion for sports and mastery of decision-making, forward planning, and creativity, makes him the perfect global ambassador for our brand.”

The chess prodigy first became the youngest Grandmaster in the world when he was 13. He then continued with his high performance, winning the World Chess Champion title in 2013 and achieving the highest chess rating in history a year later in 2014. 

“As BETBY continues to lead the market with ground-breaking sports betting solutions, Magnus will represent our commitment to quality, innovation, and strategic excellence. We are excited and proud to collaborate with such a renowned sports icon,” Pertsovskiy added.

Carlsen’s involvement with BETBY was first hinted at during SBC Lisbon, where Pertsovskiy revealed to SBC News that the upcoming announcement involved a “very intelligent player” from the “most intelligent sport”.