Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …
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Big Step clubs call for the government to end football’s relationship with betting
UK Gambling reform campaign The Big Step has submitted a joint-letter signed by the directors and executives of twenty English football clubs to DCMS, demanding that gambling advertising and sponsorship have no presence in football. Comprising English Football League (EFL) and non-league clubs, the group underlined its support for The Big Step’s campaign to “kick gambling out of football” citing …
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