Tag Archives: Luis Waters

Luis Waters – Movable Ink – New Tricks…Why email matters more than ever

SBC News Luis Waters - Movable Ink - New Tricks...Why email matters more than ever

Email may well be the oldest digital marketing discipline, however, US technology and engagement firm Movable Ink believes that it remains the most misunderstood channel and can further offer marketeers’ the best campaign ROI. Luis Waters UK account lead for Movable Ink, a specialist in all-things email (data collection, engagement, personalisation, journey) speaks to SBC on why industry stakeholders can …

Read More »