Assessing Gen Z and Millennial behaviour, Jamie Mitchell of Low6 has predicted a ‘seismic shift’ from traditional ‘hard’ gambling, stating that the industry, regulators and the public perception will ‘force’ people and sportsbooks to ‘not welcome’ problem gamblers onto their platforms. In the New entrants – new angles panel at Betting on Sport Europe – Digital, panellists discussed changing customer …
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Low6 targets millennials with PDC Picks
Pool betting app supplier Low6 hopes to boost engagement with millennial punters through the launch of its PDC Picks for the PDC Low6 Home Tour Playoffs. The app, which will be powered using data from Abelson Info, will give users the opportunity to watch and engage with their favourite darts players throughout the tournament. Josh Turk, CMO of Low6 and …
Read More »Abelson turns up the power for Low6 darts betting app
Abelson Info will provide the darts data for ‘PDC Picks’, a pool betting app launched by Low6 just ahead of the PDC Darts Home Tour. The agreement will allow Low6 to expand the range of games available on PDC Picks, while Abelson will also supply data for the developer’s ‘Low 6 Picks’ football and racing app. Announcing the deal, Abelson’s …
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