Finland’s under pressure gambling monopoly Veikkaus will re-establish an independent ethics council to make sure that it fulfils its social responsibility mandate across all operating verticals. The ethics council confirmation came after the state-owned operator introduced a raft of new gambling protection measures this week, including significantly reducing the number of slots across its leisure portfolio. Furthermore, adhering to new legislative …
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Veikkaus ‘poor taste’ triggers debate on ‘Phase 2’ of Finnish gambling reforms
Debate on reforming wholesale Finnish gambling laws has arisen, as state-owned monopoly Veikkaus suspends its advertising activity until the end of September, implementing a full scale review of its marketing strategy. Veikkaus’ latest marketing campaign, which depicts a ‘therapist character’, advising patients that ‘cravings for thrills and winnings are normal behaviour’, has been chastised for mocking Finnish mental health services, …
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