An independent audit has declared 2018’s ICE London as the biggest on record, with visitor numbers confirmed as 33,536, an 11 percent increase on 2017s figure. The seventh consecutive year of growth for the event also saw a 17 percent rise in the average number of visitors per stand, and a 12 percent increase in the visitor numbers per square …
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Stockholm-listed industry affiliate marketing network, Catena Media has outlined its intention to purchase online betting comparison site, BETFREEBETS.UK. Catena Media is aiming to follow up a positive 2017, by continuing a trend in the affiliate market as it places a strong focus on mergers and acquisitions. The group recently expanded its German market presence, confirming the acquisition of Dreamworx Online …
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A new campaign to be launched on International Women’s Day is set to challenge global gender bias. Uniting Kindred Group, through the Unibet brand, and London based creative agency FCB Inferno and titled #queenrules, it aims to start conversations regarding gender bias and equality. Representing a new way to play cards, and utilising a special deck where Queen outranks King, …
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Sports betting and gaming solutions provider OPTIMA enjoyed a frantic end to 2017, completing two key deals in addition to scooping the SBC Award for Standalone Platform Provider of the Year. Beginning the new year where they left off the old, Jacob Lopez, OPTIMA Chief Executive Officer, spoke to SBC at last week’s ICE Totally Gaming held at the ExCeL …
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Gibraltar-based online bookmaker, BetVictor has confirmed the appointment of London marketing agency Karmarama as its lead creative account. Confirming its new creative agency, BetVictor details that Karmarama has been tasked with developing the bookmaker’s upcoming World Cup 2018 marketing campaign, as BetVictor seeks to ramp up its brand coverage during a critical period for all bookmakers. Moving forward, Karmarama will …
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Amongst all the hype and razzmatazz that inevitably surrounds American Football’s showpiece event, on Sunday the talk will stop and the New England Patriots and Philadelphia Eagles will take to the field of US Bank Stadium in Minneapolis, Minnesota, and fight for the right to be crowned champions. For The Eagles, who denied the Minnesota Vikings a shot at glory …
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In anticipation of the 2018 FIFA World Cup in Russia, which is set to be the biggest betting event of all time, Barcelona-based Mind-Future Sports will be giving punters the chance to experience the tournament on giant screens set up across Europe and in Moscow. Having previously promoted clients at events such as the Brazil World Cup 2014, Summer and …
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The line-up of speakers set to feature at next week’s 2018 London Affiliate Conference (LAC), to be hosted at the ExCeL, has been announced by iGB Affiliate. Set to be the biggest in its history, the event is due to welcome in excess of 5,000 delegates, of which it has been stated 3,500 will be affiliates, through its doors. Andor …
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The United Kingdom and France have been lauded by international sports betting integrity body ESSA, for its ‘Declaration of Intention’ to target suspicious betting practises. The governments of the two nations are to share expertise and best practises, in order help to tackle issues such as sports corruption and match-fixing through illegal and irregular sports betting. As part of the …
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Following a complete and comprehensive renewal of its platform, Betstudios has announced the launch of its new mobile betting offering. The Maltese based software suppliers, has detailed that a particular focus has been placed upon making the new system intuitive and flowing for consumers. Amongst the changes are revamped casino lobby and sports betting sections, showcasing an enhanced UX designed …
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