Tag Archives: live betting

WATCH: How will VAR impact in-play betting markets?

With the onset of the new football season, the biggest development is the introduction of VAR (Video Assistant Referee) in the Premier League. The erratic nature of how the VAR is being interpreted by officials provides a big headache for traders wanting to make sure that they aren’t stung by an unexpected decision, but at the same time provide a …

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Jacob Lopez Curciel – OPTIMA – Developing an In Play horse racing product to capture the eye

In play - Copyright: gabe123 / 123RF Stock Photo

Last month, SBC Events marked a landmark year in horse racing with a dedicated full day conference track at Betting on Sports, held at the Olympia Conference Centre in London. As part of the ‘Betting on Racing’ track, the ‘After the off – Opportunities in live betting’ session facilitated a high-level discussion around the opportunity to engage new punters with …

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Jacob Lopez Curciel – OPTIMA – Creating the right user journey for horse racing betting

OPTIMA & BTC Partnership

Jacob Lopez Curciel is the Founder, Chairman and CEO for OPTIMA, a licensed B2B Software Developer of sports betting and gaming solutions with partners in Europe, Asia, Africa and America. OPTIMA has been confirmed as the Platinum event sponsor for next month’s Betting on Sports, held at the Olympia Conference Centre from 12-15 September. The company will present software platform OPTIMA …

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Take5Live data shows punters anticipate late goal rush

As we start the new Premier League season, bookmakers are clamouring for insight into customer behaviour that will help them hone their product to suit the end-user’s desires and make them a more attractive proposition. SpiffX, the listed betting exchange with a difference, has released player data from this summer’s Euro Championships for players of its innovative Take5Live product and …

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Metric Gaming FA Cup tickets up for grabs at Betting on Football

Delegates attending the Betting on Football Conference at Stamford Bridge will get the chance to win tickets to the FA Cup Final by proving their betting prowess, courtesy of Metric Gaming. The Real Time In Play Betting Competition will focus on Arsenal’s home match against West Bromwich Albion with competitors using Metric’s SuperLive Platform in order to demonstrate they know …

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Bernard Marantelli: Colossus Bets – Football Betting & Innovation

Ahead of the ‘Betting on Football Conference’ (#BOFCON – 21 April @ Stamford Bridge), Colossus Bets CEO & Founder Bernard Marantelli assesses football betting innovation, as operators and suppliers try to deliver further engaging products to more demanding consumers.  Marantelli a live betting expert and renowned professional punter details why football is a premium product for operators and suppliers to focus innovation …

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Paddy Power innovation: One Touch & Track My Bet

Paddy Power has released its latest innovation, One Touch, with a focus on improving the ease with which users are able to place live bets.  A statement on its launch summarised many users’ issues with in-play betting in that it’s overly time consuming with action affecting the bet you may wish to place with every second that passes. The bookmaker claims …

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Comment: Lee Richardson – Gaming Economics – Football, betting and live TV…Sky’s the limit?

Last month, the English Premier League (EPL) sold the rights to broadcast its matches between 2016 and 2019 to Sky Sports and BT Sport for a record-breaking £5.14Bn ($7.92Bn). According to research undertaken by Gaming Economics, betting on the EPL is fast overtaking horseracing as the most popular sporting event of choice by UK punters, with in-running betting (IRB) taking …

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Enetpulse’s Jesper Kamp – challenging the current data offerings

Jesper Kamp, Business Development Manager at Enetpulse, discusses the firm’s new live betting data product and how the firm intends to challenge the current offerings on the market. Enetpulse has just entered the football data supply sector. Why now and what do you offer that is not already on the market? For quite a while we have felt the in-play …

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Enetpulse InPlay sees new provider of live football data

Enetpulse has entered the world of Live Betting Football Data for the sports betting industry with the introduction of its new Enetpulse InPlay service. Using 15 years of experience with sports data delivery and ‘remarkable’ investment in its Live Betting Data product and infrastructure, Enetpulse has developed a state-of-the-art product for the ever-growing live betting market. Based on its success …

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