This week, EveryMatrix completed a major corporate initiative, rebranding DeepCI as PartnerMatrix Intelligence, strengthening the technology group’s all-in-one offering for affiliates. The rebrand completes a 12-month integration of DeepCI into the PartnerMatrix platform, which now features a sophisticated live data tracking solution for partners to instantly optimise all marketing campaigns. SBC’s Jessie Sale explored the significance of PartnerMatrix broadening its …
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EveryMatrix rebrands DeepCI to PartnerMatrix Intelligence to drive new affiliate vision
EveryMatrix has completed the rebranding of DeepCI to PartnerMatrix Intelligence, strengthening its all-in-one marketing solution for igaming affiliates. The update sees EveryMatrix merge DeepCI intelligence solutions onto the PartnerMatrix platform, completing the objectives of an M&A deal announced in July 2023. PartnerMatrix Intelligence delivers advanced data tracking and analysis capabilities for all types of marketing campaigns for igaming operators. Following …
Read More »EveryMatrix portfolio expanded with DeepCI addition
EveryMatrix has acquired affiliate optimisation platform DeepCI, expanding the B2B betting and gaming supplier’s reach into the international affiliate space. The Malta-based company will immediately integrate DeepCI into its operations, with the latter’s CEO, Lewis Civin, continuing to lead the business as an independent division of EveryMatrix. By acquiring and integrating DeepCI, EveryMatrix will leverage its new holdings proprietary technology, …
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