Tag Archives: Leo Burnett

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett. ‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’. The campaign, which will …

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Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Betsson refreshes its flagship brand under ‘Anytime’s Playtime’ tagline

Stockholm-listed European sports betting operator Betsson AB has announced that it has refreshed its 15-year old flagship brand Betsson.com. Presenting the rebrand of Betsson, the operator declared that its founding brand had undertaken a new creative concept under the tagline ‘Anytime’s Playtime’. Betsson marketing stated that it wanted the rebrand to reflect the company’s dedicated emphasis on consumer fun, engagement …

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Leo Burnett wins Betsson AB international advertising account

Stockholm-listed online betting operator Betsson AB has confirmed the appointment of London marketing agency Leo Burnett as its international advertising strategy and creative lead for Betsson.com Leo Burnett has previously worked on creative and advertising strategies for Ladbrokes, won the business pitch run by marketing consultancy Agency Insight, beating Mullen Lowe London for the account. The agency will now be …

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Saatchi & Saatchi wins Ladbrokes Australia creative account

Ladbrokes Australia has selected Saatchi & Saatchi to be its creative lead agency following a competitive pitch process. Australian marketing news sources report that Saatchi & Saatchi Australia won the multi-million AUD $ account beating a number of agencies shortlisted by the bookmaker, including Leo Burnett, M&C (Saatchi Group) and George Patterson Y&R. Saatchi & Saatchi will be tasked with …

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Unibet Seeks Australian expansion with new marketing agency

Unibet confirmed the appointment of Sydney based marketing and advertising agency Leo Burnett , as the operator seeks to increase its presence and coverage in the Australian igaming market.  Unibet had announced plans to concentrate expansion in the region, in its Q1 2014 performance report. Unibet had entered the Australian igaming market in 2012 with the £14 million acquisition of …

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