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Gala Bingo appoints Neverland to refresh legacy image

SBC News Gala Bingo appoints Neverland to refresh legacy image

Gala Bingo the flagship UK bingo room of Entain Plc has appointed Neverland as its new lead creative agency, charged with ‘re-establishing its iconic brand with UK audiences’. The decision sees Neverland takeover Gala Bingo’s creative advertising strategy from incumbent Antidote – who last year won an agency pitch to lead the creative development of the £13 million valued advertising …

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