Morten Eriksen the executive tasked with leading the ‘Lotteries Entertainment Innovation Alliance – LEIA’, a strategic joint-venture formed by Danske Spil (DEN), Française des Jeux (FRA), Norsk Tipping (NOR) and Veikkaus (FIN) has detailed further insights on the JV’s foundations and ambitions which aims to disrupt the global lottery scene. This week, a first of its kind strategic initiative was formed by the Four European legacy gambling/lottery groups, stating their intent …
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