Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …
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Betfred takes aim on golf becoming title sponsor of the British Masters
UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May – Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …
Read More »Kuchar soaring in popularity at the Open
Betway’s year on year inspection of punting on the Open has revealed that Matt Kuchar’s popularity is rising faster than any of his golfing rivals. Having already attracted 40% more bets than he did last year, Kooch’s price for the Claret Jug has been trimmed from 66/1 to 50/1 and he stands as the most costly result for the leading …
Read More »Promotional Analysis of Sky Bet’s Major Golf Offer
Jordan Spieth, Jason Day and Rory McIlroy are the current superstars of world golf. Having collected 5 of the last 8 major championships between them, the trio are expected to dominate again this year. Indeed, Sky Bet came straight in with a special market, offering inflated odds for the new ‘Big 3’ to land all four major titles between them …
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