One week after the publication of the Gambling Act review, and three weeks after the Premier League’s vote on betting sponsorship, QuinnBet has signed a new football partnership. The Ireland-based betting operator has linked with EFL League Two club Peterborough United under a two year deal, signing as the team’s ‘official advertising partner’. QuinnBet will benefit from advertising around Peterborough’s …
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The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet. A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …
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Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …
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A group of 60 gambling law reform advocates have joined the Big Step campaign in calling for a suspension of gambling advertising during this summer’s UEFA European Football Championship. An initiative of the Gambling with Lives charity, the Big Step has detailed its suggestions in a letter to several broadcasters and media outlets covering television, radio and online verticals, including …
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Forest Green Rovers FC has become the first professional English football club to call for a ban on gambling sponsorships, joining national campaign The Big Step. Part of the Gambling with Lives charity, the Big Step calls for an end to sponsorship promotion and advertising of gambling in football, and was founded to raise awareness of the ‘growing dependence’ of …
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Premier League football clubs will examine and discuss the future of betting sponsorships at a meeting scheduled for this Thursday. Sky News has this morning reported that EPL leaders will receive an ‘update on findings around shirt sponsorships and gambling addiction’. Football’s relationship with betting operators has become a prominent concern of the government’s ongoing review of the 2005 Gambling …
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Chairman of the English Football League (EFL), Rick Parry, has spoken out against a ban on sports betting sponsorship arrangements, citing financial concerns for lower league teams. Speaking to the Financial Times (FT), Parry remarked that a betting sponsorship ban would be ‘catastrophic’ for smaller football clubs ‘in the wake of the pandemic’. Parry’s comments come two months after it …
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LV BET has confirmed that it has renewed and expanded its partnership arrangement with the Vanarama National League until the end of the 2020-2021 season. The bookmaker will continue to serve as the ‘official betting partner’ of Vanarama National League’s North and South divisions, gearing-up for a critical season of non-league football. Since 2019, LV BET has served as a …
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LV BET CEO Adrian Sidowski has celebrated the return of the Vanarama National League with the competition’s play-offs set to commence today. As the National League’s official betting partner, the firm has announced that it will continue to provide content, previews and odds for all of the competition’s remaining matches enhancing its fan engagement opportunities since fans cannot physically go …
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After recently unveiling both the Huddersfield Town and Motherwell kits, Paddy Power has added a third football club to it’s books, in the form of League Two side Newport County. The club, which go by the name ‘The Exiles’, announced the deal last night on TalkSPORT before taking on Weston-super-Mare in a pre-season friendly. Similarly to the statement released for …
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