“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.” That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …
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BoyleSports hungry for the retail cuts of William Hill sell-off
BoyleSports is monitoring William Hill developments closely, as the Dundalk betting group eyes executing its long-mooted UK expansion by acquiring ‘some-or-all’ of William Hill’s retail portfolio. Led by new chief executive, Mark Kemp, BoyleSports joins a raft of competitors eyeing William Hill offcuts – as UK and European assets will not be maintained by new owner Caesars Entertainment who completed …
Read More »Ladbrokes unites the public for Euro 2020’s rock n roll return
Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society. Ladbrokes will kick-start its new campaign during Saturday …
Read More »Entain readies for full unit comeback as lockdown impacts Q1 trading
Entain Plc has stated confidence in achieving its 2021 growth objectives, despite COVID-19 restrictions hampering the performance of its Ladbrokes Coral retail unit. Publishing its Q1 trading update, Entain reports a 13% decline in group net revenues, attributed to its restricted retail unit, which recorded a 99% decline in NGR as ‘almost all estates were closed during the quarter’. The …
Read More »Entain to deploy new affordability model across UK brands
Entain Plc will deploy a ‘new affordability model’ across its entire UK brand portfolio, to detect customers at ‘greatest risk of potential financial harm’, ensuring early intervention from its customer care teams. The model – which has been ‘under development for the past 18-months’ – has been configured by Entain’s proprietary ‘ARC’ (Advanced Responsibility and Care) safer gambling player monitoring …
Read More »Entain aims for new horizons in its journey towards gender parity
Entain Plc has declared continued strides towards achieving its group-wide gender pay parity objectives after publishing its annual ‘Everyone’s in the Game’ – gender pay gap report. The FTSE100 firm underlined its position as ‘the betting sector’s most inclusive employer’ achieving a median hourly pay gap of 7.1%, significantly lower than the UK’s national average of 15.5% for mass-market businesses. …
Read More »HooYu report reveals onboarding problems for operators
Global customer onboarding platform HooYu has published a report examining the problems faced by both UK-based and international gaming operators regarding user abandonment. In addition to investigating onboarding, HooYu also looked into contrasts in funnel performances between small, medium and large operators, and how long it takes different operators to perform KYC initiatives. The report found that customer onboarding and …
Read More »Entain and ARC form media JV to revitalise greyhound racing’s appeal
Entain Plc will revamp its live racing offering across its entire sportsbook portfolio having secured an exclusive long-term media rights partnership with Arena Racing Company (ARC). The exclusive partnership will see ARC deliver a new range of horseracing and greyhound media products for its UK flagship sportsbook unit of Ladbrokes Coral, as well as for its digital betting brands of …
Read More »Entain launches consumer representation initiative ‘The Player’s Panel’
Entain plc has launched ‘The Player’s Panel,’ a new initiative aimed at ‘giving consumers a voice’ on issues relating to betting and gambling in the UK. The Panel consists of a range of Entain’s customers from across the UK, who participate on a voluntary, unpaid basis. The members will interact with ‘political decision -makers, stakeholders and the media to give …
Read More »Royal Ascot’s ‘massive’ seven-race cards welcomed by bookmakers
Royal Ascot has made the decision to expand its race card to seven meetings a day, in a move which has been well received by betting industry figures. The Copper Horse Stakes, the Palace of Holyroodhouse Stakes and the Golden Gates Stakes flat races were fixed to the venue’s week long event last year. This was followed by the inclusion …
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