Tag Archives: Ladbrokes Coral

Ladbrokes retains Neverland as lead creative agency

Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships.  Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …

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Bookmakers tread careful path on HMRC FOBTs rebate

Bookmakers and hospitality businesses are examining whether they are in-line to receive multi-million VAT refunds from the government, in relation to HMRC overruled calculations on FOBTs charges.  This weekend, The Times reported that up to 1,000 UK businesses that operated fruit machines, one-armed bandits and coin-pushers are reviewing whether to claim compensation from HMRC.  The dispute relates to HMRC collecting …

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“Building a product is like building a house” – Why ‘old school’ SEO still has its place alongside influencer marketing

influencer

“Rather than looking at it as SEO or influencer marketing, if you blend them together you can achieve much better ROI and player value than if you segment the two.”  That was the stance adopted by Lee Beirne, Head of SEO at Ladbrokes Coral, as he joined a panel at this week’s CasinoBeats Summit which asked – Is SEO becoming …

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BoyleSports hungry for the retail cuts of William Hill sell-off

BoyleSports is monitoring William Hill developments closely, as the Dundalk betting group eyes executing its long-mooted UK expansion by acquiring ‘some-or-all’ of William Hill’s retail portfolio. Led by new chief executive, Mark Kemp, BoyleSports joins a raft of competitors eyeing William Hill offcuts – as UK and European assets will not be maintained by new owner Caesars Entertainment who completed …

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Ladbrokes unites the public for Euro 2020’s rock n roll return 

Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society.  Ladbrokes will kick-start its new campaign during Saturday …

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Entain readies for full unit comeback as lockdown impacts Q1 trading

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc has stated confidence in achieving its 2021 growth objectives, despite COVID-19 restrictions hampering the performance of its Ladbrokes Coral retail unit.  Publishing its Q1 trading update, Entain reports a 13% decline in group net revenues, attributed to its restricted retail unit, which recorded a 99% decline in NGR as ‘almost all estates were closed during the quarter’. The …

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Entain to deploy new affordability model across UK brands

Entain Plc will deploy a ‘new affordability model’ across its entire UK brand portfolio, to detect customers at ‘greatest risk of potential financial harm’, ensuring early intervention from its customer care teams. The model – which has been ‘under development for the past 18-months’ – has been configured by Entain’s proprietary ‘ARC’ (Advanced Responsibility and Care) safer gambling player monitoring …

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Entain aims for new horizons in its journey towards gender parity

Jette Nygaard-Andersen takes charge of Entain as new CEO

Entain Plc has declared continued strides towards achieving its group-wide gender pay parity objectives after publishing its annual ‘Everyone’s in the Game’ – gender pay gap report. The FTSE100 firm underlined its position as ‘the betting sector’s most inclusive employer’ achieving a median hourly pay gap of 7.1%, significantly lower than the UK’s national average of 15.5% for mass-market businesses. …

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HooYu report reveals onboarding problems for operators

Global customer onboarding platform HooYu has published a report examining the problems faced by both UK-based and international gaming operators regarding user abandonment. In addition to investigating onboarding, HooYu also looked into contrasts in funnel performances between small, medium and large operators, and how long it takes different operators to perform KYC initiatives. The report found that customer onboarding and …

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Entain and ARC form media JV to revitalise greyhound racing’s appeal

Entain Plc will revamp its live racing offering across its entire sportsbook portfolio having secured an exclusive long-term media rights partnership with Arena Racing Company (ARC).  The exclusive partnership will see ARC deliver a new range of horseracing and greyhound media products for its UK flagship sportsbook unit of Ladbrokes Coral, as well as for its digital betting brands of …

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