Tag Archives: Konsumentombudsmannen (KO)

Swedish Ombudsman loses right to examine TV4 Triss partnership

SBC News Swedish Ombudsman loses right to examine TV4 Triss partnership

Konsumentombudsmannen (KO) – Sweden’s Consumer Ombudsman has been rejected in its appeal to examine a contract between Svenska Spel and TV4 AB regarding their existing arrangement to promote Triss (instant win) games. Since 2020, KO has stood by its original decision that news features on TV4 promoting Triss winners should be classified as advertising. Its decision was deemed necessary to …

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