June 17, 2022
Albert Climent, Head of Africa at Yolo Group, discusses how innovative approaches and a crypto-first strategy is helping the operator lead the crypto entertainment revolution. Over the last few months, Sportsbet.io and Bitcasino have welcomed to the team a series of high profile global brand ambassadors from Africa, as we look to expand our footprint not only as the crypto …
Read More »January 19, 2022
In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels. Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …
Read More »January 7, 2022
Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports. The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene. As a result of the deal, the artist will carry out a global ambassador …
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