Major League Baseball (MLB) has acquired an equity stake in Sportradar as part of a new partnership that aims to ‘unlock the full data and audiovisual potential’ of the league. Valid until 2032, the terms will see MLB being issued up to an aggregate of 1,855,724 Class A ordinary shares throughout the agreed period. The new arrangements build on the …
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No matches, no problem: Sportradar delivers year-round MLB engagement
At an exclusive roundtable meeting last summer, SBC Magazine learned that Sportradar and Major League Baseball (MLB) would be developing and distributing exciting new products, which included an extension of the in-game betting markets available. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the …
Read More »Industry leaders announced for Betting on Sports America 2020 speaker roster
Joe Asher (CEO, William Hill US), Kenny Gersh (EVP, Gaming and New Business Ventures, MLB) and legendary Las Vegas oddsmaker Roxy Roxborough are among a host of big names already confirmed for the speaker roster at Betting on Sports America 2020. The second edition of the largest dedicated sports betting trade show in the U.S. takes place at Meadowlands Exposition …
Read More »FanDuel lands home-run MLB partnership
Major League Baseball (MLB) has announced it has struck a deal with fantasy sports provider and sportsbook operator FanDuel to become the league’s official gaming partner. The multi-year deal authorises FanDuel to use official MLB data, as well as granting the company access to use the logos of both the team and the league across its online sports betting products …
Read More »Sportradar meets MLB data needs ahead of European debut
Sportradar was the best positioned to meet all of the “data distribution needs” for Major League Baseball (MLB), according to the league’s EVP of Gaming and New Business Ventures Kenny Gersh. Kenny was speaking as part of a media round table alongside David Lampitt, Managing Director of Sports Partnerships at Sportradar. SBC News was given exclusive access to the round …
Read More »Sportradar to deliver in-game edge through official MLB deal
Sportradar will deliver a significant competitive edge to sportsbooks ‘in-game’ after securing the exclusive rights to distribute official real time game statistics from Major League Baseball (MLB) to media companies and regulated sports betting operators. Starting with the 2019 season, the new multi-year partnership encompasses media and gaming rights at both international and domestic levels. Across international markets outside of …
Read More »DraftKings extends partnership with MLB
Having confirmed a $250 million investment venture by Walt Disney Co, daily fantasy sports operator DraftKings has further announced that it has extended and expanded its partnership with Major League Baseball (MLB). The expansion of services and promotion sees DraftKings host co-branded exclusive daily fantasy games. MLB will further boost its association with the operator by offering players exclusive prizes …
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