Sports betting and sportsbook platform supplier Metric Gaming has entered into a new strategic partnership this week with racing provider Racebook HQ to supply B2B managed trading services on a global scale. In a statement, Metric said it will offer Racebook HQ’s “best-of-breed pricing, risk management and player profiling across horse racing, greyhounds, trotting and harness racing”. Racebook HQ, backed …
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Ahead of the planned launch of its first B2C sportsbook later this year, international sports betting solutions supplier Metric Gaming Group has revealed interest from a new investor. The interested party, which is unnamed but has been described by Metric as a ‘high net-worth strategic investor’, could potentially close the firm’s latest funding round in its entirety. A Las Vegas-based …
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Metric Gaming has moved to strengthen its business development capacity, naming Marc Thomas as new Chief Commercial Officer (CCO). A 25-year sports betting and igaming commercial veteran, Thomas joins Metric Gaming’s senior management team from industry consultancy Propus Partners. During his tenure there he provided strategic guidance on the management of the firm’s sports betting global supply chain for operators, …
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Metric Gaming Group and Lacerta Sports have announced the beginning of a long-term strategic partnership, with the goal of developing a B2B sportsbook managed service. The deal between sports betting and gaming platform provider, Metric, and sportsbook solutions provider, Lacerta, have seen the duo detail a joint objective of creating the industry’s “most powerful and sought-after product” in this area. …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …
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