Tag Archives: Kay Hook

Betsson Group opted for a global approach when it launched its new advertising campaign ‘A bet makes the difference’ last week. The initiative encompasses a series of commercials developed by the firm’s in-house advertising team, with direction coming from internationally-renowned Brazilian director, Rodgrigo Saavedra.f Betsson’s Global Brand Director, Kay Hook and CCO, Ronni Hartvig took time out this week to …

Betsson AB has launched a new advertising campaign targeting several markets across its international operations, specifically its established territories in Europe and Latin America. The ‘A bet makes the difference’ campaign encompasses a series of commercials developed by Betsson’s in-house advertising team, with a focus on the ‘elevating excitement’ of betting rather than big wins. Stockholm-listed multinational Betsson plans to …

Betsson AB has refreshed the brand identity of sportsbook property NordicBet that will re-engage audiences under its new headline campaign of ‘Makes Sports Bigger’.  The rebrand aims to strengthen NordicBet’s appeal and position within its key markets, and forms part of Betsson’s wider acceleration of its sportsbook portfolio that achieved record GGR results during H1 trading. A Betsson brand since …