Novibet has strengthened its visibility within Ireland’s horse racing scene by securing a series of sponsorships of races at the Fairyhouse track. The international operator, headquartered in Malta, will sponsor the full card at Fairyhouse on 7 October, encompassing the naming rights to all seven races occurring on that day. Karl Riley, Novibet’s Ireland Country Manager, said: “Stepping into the …
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Novibet books biggest sponsorship to date with Irish Guineas Festival
Novibet has become the official betting partner of the 2023 Tattersalls Irish Guineas Festival. Described as the Greek operator’s biggest sponsorship of a horse racing event to date, the festival is set to take place at The Curragh Racecourse in Ireland from 26-28 May. Karl Riley, Novibet’s Ireland Country Manager, commented: “We are delighted to be named as the official …
Read More »Novibet to strengthen Irish brand presence via Brian Hughes deal
Novibet has moved to strengthen its position in horse racing and in the Irish betting space, partnering with champion jockey Brian Hughes. The agreement is Novibet’s first in the sport of horse racing, whilst the firm is also hopeful that the deal will increase its brand recognition in Irish sports betting markets by partnering with Hughes for the remainder of …
Read More »188BET appoints Karl Riley as Marketing Director as operator eyes new market expansion
188BET has confirmed the appointment of former Gala Coral and BetVictor Marketing Director Karl Riley as its new Head of Marketing for UK, Europe and Latin American regions. Riley will be charged with leading 188BET marketing initiatives in new territories as the operator looks to expand its presence and coverage beyond its core Asian betting markets. Riley will be based out …
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