Tag Archives: Karl Engström

Betkwiff aims to open ‘opportunities for international traffic’ with Isle of Man renewal

Sports betting service Betkwiff has strengthened its standing within the Isle of Man as the company renews its B2C operating licence. The company, launched in 2015 by Anders Ström and Karl Engström – the respective Founder and Co-Founder of Unibet, detailed that it aims to open ‘opportunities for international traffic’ following its renewal. Commencing on his firm’s renewal of its …

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Bet booster Kwiff promotes Charles Lee to CEO

Kwiff the sports betting app which ‘supercharges player odds’, has confirmed the appointment of Charles Lee as new Chief Executive Officer, effective since the start of 2020. Lee is promoted to CEO, having formerly served as Kwiff’s Head of Sportsbook (2018-2019), and will be tasked with leading the enterprise next stage of commercial development as the London based start-up seeks …

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Not Normal…Betting app Kwiff launches ‘oddball’ UK marketing campaign

Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services. The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions. …

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