Tag Archives: Josh Smith

Industry urged to rethink esports advertising practices

SBC News Industry urged to rethink esports advertising practices

UK bookmakers have been urged to rethink their advertising strategy with regards to displaying marketing inventory targeting esports events. A report commissioned by cross-party think-tank Demos and the Department of Management at the University of Bristol called for greater use of age verification tools to stop child audiences from engaging with betting-related content. Authors of ‘Biddable Youth’ detail that under-16 …

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