Tag Archives: Josh Linforth

PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies. Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency. Furthermore, PlayOJO marketing teams will be supported with deeper insights …

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Pala strengthens acquisition hand with Betgenius partnership

Online casino brand Pala Interactive, has partnered with Betgenius as it looks to strengthen customer acquisitions in the freshly regulated New Jersey iGaming market. The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying. Jeremy Clemons, Chief Marketing Officer …

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