Josh Linforth Archives

Genius Sports unveils latest F2P suite for betting operators

March 14, 2024

Genius Sports has launched its latest suite of free-to-play (F2P) games that will cater to operators’ customer acquisition and loyalty needs. The games will provide operators with access to light-touch activations for daily retention and weekend predictor tools, together with services that deliver bespoke gamification strategy design and custom game development capabilities – leveraging Genius’s lengthy experience in partnering with …

Genius Sports ‘to set a new standard’ with Superbet FTP expansion

November 30, 2022

Superbet Group, a pan-European betting and gaming operator, has enhanced its partnership with Genius Sports to cover free-to-play game development. Building on an agreement in place since 2019, which has focused on official data, trading and streaming, the updated partnership will add a new objective of player engagement and retention. The partners will plan, build and launch a bespoke FTP …

Genius Sports Media & OtherLevels strike omni-channel marketing partnership

January 23, 2020

Genius Sports Media, the publishing and advertising arm of Genius Sports has partnered with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents. The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector. In addition, Genius Sports Media will bolster …

Paddy Power faces legal action over Solskjaer Brexit dig

March 11, 2019

Paddy Power has been threatened with legal action for failing to consult Manchester United interim manager Ole Gunnar Solskjaer for using his likeness to support a dig at the current Brexit situation. The 46-year-old Norwegian, who has enjoyed such success at Old Trafford since replacing Jose Mourinho in December, reportedly reacted by saying that Paddy Power will have “big problems” …

PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

September 11, 2018

Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies. Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency. Furthermore, PlayOJO marketing teams will be supported with deeper insights …

Pala strengthens acquisition hand with Betgenius partnership

August 24, 2018

Online casino brand Pala Interactive, has partnered with Betgenius as it looks to strengthen customer acquisitions in the freshly regulated New Jersey iGaming market. The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying. Jeremy Clemons, Chief Marketing Officer …

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SBC News Voice of the Sports Betting Industry

Tag Archives: Josh Linforth

Genius Sports unveils latest F2P suite for betting operators

Genius Sports ‘to set a new standard’ with Superbet FTP expansion

Genius Sports Media & OtherLevels strike omni-channel marketing partnership

Paddy Power faces legal action over Solskjaer Brexit dig

PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

Pala strengthens acquisition hand with Betgenius partnership

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