Tag Archives: Josh Linforth

Paddy Power faces legal action over Solskjaer Brexit dig

Paddy Power has been threatened with legal action for failing to consult Manchester United interim manager Ole Gunnar Solskjaer for using his likeness to support a dig at the current Brexit situation. The 46-year-old Norwegian, who has enjoyed such success at Old Trafford since replacing Jose Mourinho in December, reportedly reacted by saying that Paddy Power will have “big problems” …

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PlayOJO optimises ‘personalised retention’ campaigns with Betgenius

Fairplay online casino operator PlayOJO has partnered with Betgenius (Genius Sports Group) to optimise its digital campaign strategies. Utilising Betgenius campaign tools, PlayOJO will be better able to identify and target individual customers’ on-site behavioural characteristics, including their time spent on-site, preferred slots titles, duration of session and deposit frequency. Furthermore, PlayOJO marketing teams will be supported with deeper insights …

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Pala strengthens acquisition hand with Betgenius partnership

Online casino brand Pala Interactive, has partnered with Betgenius as it looks to strengthen customer acquisitions in the freshly regulated New Jersey iGaming market. The deal will see Pala Interactive benefit from Betgenius’ seasoned expertise in delivering personalised digital campaigns in the online gaming space, as well as its performance-focused approach to programmatic media buying. Jeremy Clemons, Chief Marketing Officer …

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