SBC News Voice of the Sports Betting Industry
Genius Sports has launched its latest suite of free-to-play (F2P) games that will cater to operators’ customer acquisition and loyalty needs.
The games will provide operators with access to light-touch activations for daily retention and weekend predictor tools, together with services that deliver bespoke gamification strategy design and custom game development capabilities – leveraging Genius’s lengthy experience in partnering with some of the largest sports leagues and teams.
There will also be an additional layer of advertising solutions given to gaming brands that in combination with the F2P games will channel players to operators’ sportsbook platforms from the game.
Some of the listed categories that Genius Sports provides F2P privacy solutions for include:
- Tournament Games to activate a sportsbook brand such as Brackets, various Fantasy solutions, Tournament Predictors, and key event activations like Squares and Sweepstakes.
- Weekly and Matchday Games to acquire and convert players to bet such as Pick 6, Daily Fantasy, Under/Over Battle, Acca Pack Challenge, Beat the Grid and many others.
- Daily Retention Games to deliver segmented daily player interaction such as Spin-To-Win, Prediction Bingo, Club Hunt, Goal Guesser, Market Scratch Card and dozens more.
- Bespoke F2P Solutions leveraging our decade of experience building fully custom gamification solutions and mechanics to meet a betting operator’s exact objectives and requirements.
Josh Linforth, Chief Revenue Officer of Genius Sports, said: “From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full player lifecycle. We work in partnership with 300+ betting operators, and we’re excited to expand our partnerships through proven gamification solutions.”
