Once again, sportsbook operators will have likely increased their marketing spend to welcome the start of a new Premier League season this August. However, Josh Jolliffe, Senior Sales Director at Genius Sports states that an iGaming-centric approach to football marketing spend is an absolute must… SBC: From your experience, what digital marketing tactics are most effective for new customer acquisition …
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Genius Sports Media takes lead on Admiral Group’s sportsbook marketing campaigns
Genius Sports Media, the publishing and advertising arm of Genius Sports, has agreed to support Admiral Group with customer engagement by launching a series of customer engagement-focused sportsbook marketing campaigns across multiple European markets. The partnership will see Admiral Group hand responsibility to Genius Sports Media for the creation, design and execution of bespoke acquisition and retention campaigns. The campaigns will …
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