Tag Archives: joe mccallum

Sportsbet.io launches upgraded Clubhouse TV in renewed S:B:M partnership

Sportsbet launches upgraded Clubhouse TV in renewed S:B:M partnership

Yolo Group sports betting brand Sportsbet.io has renewed its partnership with Sports Broadcast Media (S:B:M) for the 2023/24 football season. The crux of the partnership is the Clubhouse TV live steam content service, developed by S:B:M for Sportsbet as an in-play audiovisual platform featuring sports journalists as well as data and insights, audience participation and prices which changes in pace …

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Sportsbet.io and Southampton FC introduce first Bitcoin competition

SBC News Sportsbet.io and Southampton FC introduce first Bitcoin competition

Sportsbet.io has revealed a first time Bitcoin Hunt competition for Southampton FC fans as it continues as the club’s main partner. The online sportsbook and casino stated that it is aiming for followers of the Premier League side and the community to participate in the ‘Bitcoin Hunt-style’ competition moving forward its ongoing partnership. Joe McCallum, Director of Sportsbook at Sportsbet.io, …

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Sportsbet.io ‘brings alive sporting legends’ with 2mee messaging

SBC News Sportsbet.io ‘brings alive sporting legends’ with 2mee messaging

Crypto sports betting brand Sportsbet.io has introduced direct human messaging to its platform in a partnership with 2mee, aiming to ‘bring sports personalities to life’. The firm has revealed some of the incorporated names as Aussie cricketer, Brett Lee and Brazilian World Cup winner, Denilson de Oliveira.  Joe McCallum, Head of Sportsbook at Sportsbet.io, commented: “Thanks to 2mee, we can …

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Sportsbet.io signs hip hop artist in global ambassador deal

SBC News Sportsbet.io signs hip hop artist in global ambassador deal

Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports.  The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene.  As a result of the deal, the artist will carry out a global ambassador …

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Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

SBC News Joe McCallum, Sportsbet.io: Taking a partnership-first approach to sponsorships

When it comes to forging new sponsorship agreements with football clubs, the most important aspect to consider is creating a strong partnership with the team while also embracing the fans. That was according to Joe McCallum, Director of Sportsbook at Sportsbet.io.  In an interview at Betting on Sports Europe, McCallum began discussions by reflecting on Sportsbet.io’s first five years in …

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Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

SBC News Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

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Sportsbet.io makes sponsorship gesture for Southampton charity fixture

SBC News Sportsbet.io makes sponsorship gesture for Southampton charity fixture

Pledging its support to the Saints Foundation as the main club partner of Southampton FC, Sportsbet.io has donated its shirt sponsorship of the Premier League team to its charity arm for this weekend’s clash with Burnley FC. In place of the brand’s logo, the Saints Foundation will be visible across the first team’s shirts, with match worn shirts to be …

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Coingaming Group forges risk management partnership with Goatgaming

SBC News Coingaming Group forges risk management partnership with Goatgaming

Crypto-betting operator Coingaming Group has announced a new partnership with UK-based sportsbook software platform Goatgaming, which will see the duo cooperate on risk management and trading. The deal, initially agreed in December 2019 but delivered in January 2021, will see Coingaming Group – operator of cryptocurrency sports betting site Sportsbet.io – fully integrate Goatgaming’s core sports trading and risk product …

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Sportsbet.io appoints Denilson as new brand ambassador

SBC News Sportsbet.io appoints Denilson as new brand ambassador

Coingaming Group sports betting subsidiary, Sportsbet.io, has confirmed that it has appointed Brazillian football star Denilson to be the new official brand ambassador of the bookmaker.   The 2002 World Cup winner is set to offer his wealth of football knowledge to punters across Brazil ahead of the CONIFA Sportsbet.io European Football Cup 2019, UEFA Nations League finals, FIFA Women’s …

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Sportsbet.io strengthens cryptocurrency capabilities with Litecoin integration

SBC News Sportsbet.io strengthens cryptocurrency capabilities with Litecoin integration

Multi-currency sportsbook Sportsbet.io, has added to its current offering of payment capabilities by integrating Litecoin into its platform. In addition to being able to pay using other cryptocurrencies such as Bitcoin, Ethereum, and SOC coin,customers will also now have the opportunity to deposit, play, win, and withdraw in Litecoin. Joe McCallum, Director of Sportsbook at Sportsbet.io, commented: “This is just …

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