The NFL last week announced Twitter as its ‘Global Streaming’ partner, a $10 million deal which will see the social media network stream ten NFL Thursday night matches (in conjunction with CBS and NBC broadcasts). The decision to partner with Twitter, shocked sports’ insiders as it was revealed that tech giants Yahoo, Verizon and Amazon had all outbid Twitter’s winning …
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La Liga teams up with Couchmans to create data strategy
International sports law firm Couchmans LLP has been advising Spain’s top football leagues on their data strategy over the past year, culminating in the recently announced “official data partner deal” between Liga de Futbol Profesional (LFP) and UK company Satellite Information Services (SIS). Under the official data partner deal, SIS has been appointed as LFP’s official partner to collect and …
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