Tag Archives: Jeremy Yates

Kindred exploring ‘mixed reality’ to stay ahead of changing viewer dynamics

Kindred Group Plc’s innovation arm Kindred Futures, is researching the potential dynamics and capabilities of augmented ‘mixed reality’ technologies to drive new sports betting and data engagements, in partnership with London development studio Zappar. Zappar a specialist developer of MR technologies will work with Kindred Futures exploring how new immersive technologies can help Kindred better adapt to new sports viewer …

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