Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …
Read More »Tag Archives: Jamie Spencer
32Red signs up three leading jockeys as brand ambassadors
32Red has announced that leading jockeys Jamie Spencer, Bryan Cooper and Paddy Brennan have joined the company as racing ambassadors. Starting today, the jockeys will provide insight and analysis on both their rides and the big races, with daily blogs throughout the major flat and national hunt festivals. Each of them will wear 32Red-branded race apparel to support 32Red’s sponsorship …
Read More »Microgaming’s BiG Sports Dinner returns to the The Dorchester
Following on from the inaugural event in September 2014, The BiG Foundation has announced it’s second Sports Dinner event. The Microgaming’s BiG Sports Dinner will again take place at The Dorchester Hotel in London’s Mayfair, on Thursday 17th September 2015. The Microgaming’s BiG Sports Dinner, the only sports dinner in the Betting and Gambling industry, raised significant funds for a …
Read More »Richard Hogg: ‘one of the hardest projects I have been involved with’
SBC News caught up with Richard Hogg, founder and co-director of the BiG Foundation, to find out more about the inaugural BiG Sports Dinner, which is being held at The Dorchester on 10 September. What can you tell us about the BIG Foundation? The idea of the BiG Foundation was conceived a couple of years ago but remained just an …
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