Unibet has partnered with the Professional Fighters League (PFL) to become the official sportsbook and betting partner of PFL Europe in the UK and France in 2024 and 2025. The two-year deal kicks off at the 2024 PFL Europe Paris event on 7 March live from Accor Arena. The Kindred Group-owned operator has previously partnered the PFL Europe’s Paris event …
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888poker to reach ‘more diverse audiences’ at PFL Europe Championship
888poker has announced a partnership with the Professional Fighters League (PFL) ahead of the European Championship in Dublin on 8 December. Described as a ‘first-of-its-kind agreement’ for the PFL’s regional MMA league, the 888 Holdings-owned company – which currently operates in Gibraltar, Malta and the UK – will gain branding on the PFL SmartCage during the PFL Europe Championship. Additional …
Read More »DAZN Bet clinches PFL deal to kickstart 2023 brand visibility
The Professional Fighters League (PFL), an MMA promotion targeting European expansion, has signed DAZN Bet as a commercial partner. DAZN Group’s newly launched online sportsbook and igaming brand will become the official bookmaking partner of the PFL for the remainder of 2023, as the league’s European division makes its debut this Saturday in Newcastle, UK. Mark Kemp, DAZN Bet CEO, …
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