Tag Archives: jae chalfin

USPGA Championship extends reach via Twitter and GiveMeSport

USPGA - Copyright: Photozek07 / 123RF Stock Photo

The Professional Golfers’ Association (PGA) has expanded the reach of its national golf championship by striking live streaming deals with both Twitter and sports publisher GiveMeSport. Having opted against renewing a deal with Sky Sports in favour of a “multi-platform” alternative with TV coverage on BBC and live streaming on Twitter, the PGA is trying to ensure that the championship …

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BOFCON 2016 – Read all about it: Content Marketing

SBC News BOFCON 2016 - Read all about it: Content Marketing

Andy Meikle, CEO for Sportlobster, discussed the need to make content current, relevant, and published with an understanding as to why it has been shared and how it will actually benefit you. Speaking on the #bofcon content marketing panel, he acknowledged that content must be interactive, and mechanisms must be in place to quickly gauge its effectiveness. He also touched …

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Betting on Football transfers to Stamford Bridge

SBC News Betting on Football transfers to Stamford Bridge

This year’s Betting on Football Conference, being held on 21st April, has relocated to Stamford Bridge, the home of Premier League Champions Chelsea FC. Two years after #bofcon was launched at Stamford Bridge, the dedicated betting conference will now return to the football ground, setting up home in the Harris, Drake and Vialli suites. The one day conference was originally planned …

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