The latest esports development in the UK has seen Ginx TV announce a notable change of direction in that it’ll rebrand to Ginx eSports TV as of June 23rd. This will be a 24 hour channel in partnership with television juggernauts Sky and ITV. Channel 470 in Sky’s Sports section will be its home meaning it’ll gain exposure to 23 million households …
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British horseracing signs TV rights deal with ITV
British horseracing has announced an exclusive domestic TV rights deal with ITV which will commence from January 1st 2017. Following the completion of the tender process, the four year deal will see the broadcaster show almost 100 days of racing per year with a minimum of 34 on ITV’s main channel. The races will include Cheltenham Festival, the Crabbie’s Grand National …
Read More »William Hill sees biggest ever TV wager on Tony Hadley winning I’m A Celebrity
William Hill has announced that it has taken its biggest ever TV single wager on English songwriter/actor Tony Hadley winning this year’s ‘I’m A Celebrity; Get Me Out of Here!’ reality contest. The bookmaker detailed that it had recorded a £25,000 bet on Hadley emerging as ITV’s ‘King of the Jungle’. If the punter wins his bet, William Hill will …
Read More »Win Cash Live bringing interactive betting show to STV
A new and unique interactive service is launching on Scottish terrestrial broadcaster STV this month, bringing together television, mobile and online betting. Interactive gaming service Win Cash Live will broadcast across Scotland daily, coming on air after midnight for two hours. STV’s city TV channels STV Glasgow and STV Edinburgh will also broadcast the programme every night after 11pm for three hours. …
Read More »BT Sport happy to talk to potential interactive betting partners
BT Sport’s Delia Bushell has said that the broadcaster would be willing to partner with any interested bookmaker wanting to offer interactive betting to viewers. Speaking at yesterday’s launch of the new BT Sport channels, Bushell revealed that the firm had not made any firm plans for offering gambling, but was prepared to look into the possibilities. Bushell, managing director …
Read More »Foxy Bingo launches new brand and website with Joey Essex
bwin.party bingo subsidiary Foxy Bingo has unveiled a new brand supported by a website re-launch and multi-content marketing campaign which is set to go live today. The updated design brings a cleaner, crisper feel to the branding while Foxy himself now sports a slicker, hipper look featuring a retro purple two-piece suit. The new look will be featured in a …
Read More »Paddy Power secures Brazil 2014 highlight tweets with ITV
Irish Sports betting operator Paddy Power will tweet ‘near-live’ World Cup football clips to its 354,000 followers, after securing a deal with UK broadcaster, ITV. The partnership will allow the bookmaker and TV network to tweet up to 10 match highlights until after the final on July 13th. Twitter Amplify believes highlight reels can kick start conversations and target diverse …
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