William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …
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Opening its latest TV market for ITV2’s new reality show ‘Survival of the Fittest’, Ladbrokes Entertainment has placed contestant Georgie Clarke as its 5/2 initial market favourite to be crowned ‘Queen of the Savanna’. First broadcast on Sunday 11 February, ‘Survival of the Fittest’ has been branded as a ‘reality format challenge show’ developed by ITV, which sees ‘hot, young …
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London AIM-listed mobile games and platform developer Gaming Realms Plc has expanded its licensing agreement with UK broadcaster ITV. The new deal secured by Gaming Realms will allow the developer of mobile games to produce gaming titles for the ITV syndicated shows of ‘Dancing on Ice’, ‘The Only Way is Essex’ and ‘Hell’s Kitchen’. Gaming Realms governance stated that its …
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UK terrestrial TV broadcaster ITV is pleased by its first year of coverage of UK racing, detailing to The Times that it ‘feels vindicated’ by its decision to invest in the sport. In January 2016, ITV secured the rights to broadcast Racecourse Media Group (RMG) syndicated content, replacing Channel 4 Racing as the lead domestic TV broadcaster for racing. Setting …
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UK terrestrial broadcasters the BBC and ITV have published their respective Russia 2018 FIFA World Cup TV schedules (tournament dates: 14 June – 15 July). The two lead UK World Cup 2018 broadcasters have chosen to split of the 64 matches at the tournament in Russia following negotiations after the draw was made in Moscow last Friday. As a result, …
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Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign. The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on …
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Strictly Come Dancing (SCD) has waltzed back onto our screens, with the BBC’s flagship reality show overlapping ITV’s X-Factor and dominating the viewing figures. Simon Cowell and co managed a paltry 5.4 million compared to its rivals 10.2 million, but is this popularity on screen mirrored in the betting community? Jess Bridge of Ladbrokes has spoken to SBC about the …
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A car crash interview on ITV’s ‘Good Morning Britain’ has seen bookmakers’ lengthen the odds of hardline Conservative Jacob Rees Mogg becoming the UK’s next Prime Minister. In recent weeks, Brexiteer Rees Mogg has gained a strong following from grassroots Conservative Party members, urging on social media channels for the North-East Somerset MP to challenge Theresa May and takeover Tory …
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National Lottery operator Camelot UK has won three prestigious advertising awards this April for its 2016 Olympic marketing campaign ‘I Am Team GB’. The multi-media campaign launched last summer following the Rio 2016 Olympics, has been recognised as the ‘Best Sports Participation Event’ at the 2016/17 BT Sport Industry Awards held on 27 April. Hosting its annual awards on the …
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Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …
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