As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …
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Lottoland expands into the Italian market
Online lotto operator Lottoland has announced that it has acquired a majority stake in one of the most popular lotto and online games sites in Italy, Giochi24. The Italian site has been operational since 2008 and was one of the first companies to get approval by the Italian regulator – Dogane e dei Monopoli. This partnership will combine both companies expertise …
Read More »Camelot returns National Lottery Results to Primetime with ITV
The weekly broadcasting of the National Lottery results is set to return to a UK terrestrial primetime slot, as operator Camelot drops BBC services for ITV channels. In a move to make the National Lottery draw ‘more relevant and visible’, Camelot has ended its twenty-year partnership with the BBC as its lead broadcaster. The switch to ITV will see the …
Read More »Ladbrokes extends retail lay-to-lose policy
Bringing its racing policy in line with that of Coral’s, Ladbrokes has extended its ‘lay to-lose’ horse racing bets guarantee, which will be spread across all the operator’s retail outlets. As first reported by the Racing Post, The group had already put in place a policy to lay bets to lose no less than £5,000 per capita on all races …
Read More »ASA upholds complaint against ambiguous William Hill advert
William Hill has been told “to make significant conditions to offers in their ads clear, and to ensure that they do not contradict the claims they qualified” by the Advertising Standard Authority (ASA). Reacting to a complaint made regarding a television advertisement in September of last year, a complainant challenged whether certain conditions of a promotion relating to horse racing …
Read More »No Love! Ladbrokes views short lifespan for ITV’s ‘Survival of the Fittest’
Opening its latest TV market for ITV2’s new reality show ‘Survival of the Fittest’, Ladbrokes Entertainment has placed contestant Georgie Clarke as its 5/2 initial market favourite to be crowned ‘Queen of the Savanna’. First broadcast on Sunday 11 February, ‘Survival of the Fittest’ has been branded as a ‘reality format challenge show’ developed by ITV, which sees ‘hot, young …
Read More »Gaming Realms expands ITV content partnership
London AIM-listed mobile games and platform developer Gaming Realms Plc has expanded its licensing agreement with UK broadcaster ITV. The new deal secured by Gaming Realms will allow the developer of mobile games to produce gaming titles for the ITV syndicated shows of ‘Dancing on Ice’, ‘The Only Way is Essex’ and ‘Hell’s Kitchen’. Gaming Realms governance stated that its …
Read More »Positive Year 1 results vindicate ITV’s racing gamble
UK terrestrial TV broadcaster ITV is pleased by its first year of coverage of UK racing, detailing to The Times that it ‘feels vindicated’ by its decision to invest in the sport. In January 2016, ITV secured the rights to broadcast Racecourse Media Group (RMG) syndicated content, replacing Channel 4 Racing as the lead domestic TV broadcaster for racing. Setting …
Read More »BBC & ITV publish Russia 2018 TV Schedules
UK terrestrial broadcasters the BBC and ITV have published their respective Russia 2018 FIFA World Cup TV schedules (tournament dates: 14 June – 15 July). The two lead UK World Cup 2018 broadcasters have chosen to split of the 64 matches at the tournament in Russia following negotiations after the draw was made in Moscow last Friday. As a result, …
Read More »Unibet revamps ‘By players, For Players!’ campaign
Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign. The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on …
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