Strictly Come Dancing (SCD) has waltzed back onto our screens, with the BBC’s flagship reality show overlapping ITV’s X-Factor and dominating the viewing figures. Simon Cowell and co managed a paltry 5.4 million compared to its rivals 10.2 million, but is this popularity on screen mirrored in the betting community? Jess Bridge of Ladbrokes has spoken to SBC about the …
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A car crash interview on ITV’s ‘Good Morning Britain’ has seen bookmakers’ lengthen the odds of hardline Conservative Jacob Rees Mogg becoming the UK’s next Prime Minister. In recent weeks, Brexiteer Rees Mogg has gained a strong following from grassroots Conservative Party members, urging on social media channels for the North-East Somerset MP to challenge Theresa May and takeover Tory …
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National Lottery operator Camelot UK has won three prestigious advertising awards this April for its 2016 Olympic marketing campaign ‘I Am Team GB’. The multi-media campaign launched last summer following the Rio 2016 Olympics, has been recognised as the ‘Best Sports Participation Event’ at the 2016/17 BT Sport Industry Awards held on 27 April. Hosting its annual awards on the …
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Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …
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UK broadcaster ITV has announced the launch of its new ITV Racing app sponsored by William Hill. The app which is currently available on the Apple iTunes store will complement ITV Sports racing coverage and will feature a £100,000 predictor game. Seeking to support its new racing coverage for 2017, ITV has added video clips, results, racing news plus a …
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William Hill has agreed a one-year partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The bookmaker will sponsor almost 100 days of live racing across the main channel and ITV4, in addition to a magazine preview programme on ITV4 featuring bespoke William Hill idents. ITV’s racing coverage will be led by the former Sky …
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The Coral Welsh Grand National from Chepstow on 27 December will mark Channel 4’s final racing broadcast, as the UK broadcaster bows out from the sport following 32 years of coverage. Channel 4 management confirmed that its ‘4 Racing’ program would finish the day after Boxing Day and that 4 Racing would not broadcast scheduled racing from Newbury on New …
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The Guardian newspaper reports that senior figures in UK racing are concerned regarding the potential UK government blanket ban on sports betting advertising pre the UK 9pm watershed. Racing industry stakeholders are said to be particularly anxious with regards to its new £30 million four-year racing broadcast partnership with ITV which begins in January 2017. The success of ITV as …
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Betting industry stakeholders have criticised the UK government with regards to its planned review of gambling advertising standards, which may see the introduction of a blanket ban on operator advertisements’ before the 9 pm watershed. Last Friday, the UK betting industry was rocked by the confirmation that the Conservative government would attach a review of UK gambling advertising practices to …
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UK broadcasters’ ITV and Sky have made their first moves into the burgeoning eSports market by investing in 24-hour video gaming channel Ginx TV. ITV and Sky have each invested £1.5 million in Ginx TV for a reported 16.5% stake in the company. Furthermore, as investors the broadcasters will be given first rights to increase their shareholdings in the TV …
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